Booking graphic design and website work for April 2024

Joy of Yarn


An identity for a new retail space that celebrates a love a fibrecraft as well as the diversity of crafters

A shop for colourful yarns

Joy of Yarn is a wool-fibre retail space in Greytown in the Wairarapa. It supplies 100% New Zealand hand-dyed wool and craft supplies.

The colourful and fun style for this fibre-craft business includes packaging, illustrations for the various product ranges and secondary graphic elements to promote future craft events hosted in the region.

If you have a product or service that will benefit from a full graphic identity kit book a time to have a chat about our design options.

Exterior signage and window decals

To suit the style of this retail space, diecut vinyl decals of scaled-up knitting stitches border the three front windows. A design visual and a guide for a printer are crucial for getting signage at the correct scale for the spaces it is applied.

Illustrations for product categories

Joy of Yarn required a way of labelling their various yarn product categories and the owner was keen to have an illustrated style to show where the yarn was from. The products were also colour-coded to make them easy to distinguish.

A range of these linear illustrations have been created to use across packaging, promotional items and social media posts.


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